Your own ordering appfor FMCG distribution
Grocery stores and retailers order from your catalogue, salesmen cover their beats, vans load from one list, and invoices reach your accounts.
- ₹1,000 Cr+yearly turnover of the businesses we support
- 30,000+vendors onboarded
- 6+ appsin one solution: ordering, sales, delivery, accounts
- 20+projects in two years
Sound familiar?
Here's what we hear from fmcg distributors, and what changes when your retailers, sales team and drivers work from one system: ordering app, sales force automation, order management, delivery and invoicing.
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Hundreds of small orders on calls and WhatsApp
- Retailers order from your own branded app in a few taps
- Reorder last week's order with one tap
- Every order lands in one list; nothing is typed twice
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Schemes and prices differ for every outlet
- Outlet-wise price lists and slab discounts
- Buy-X-get-Y schemes applied automatically
- Your team can't give a price you didn't approve
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You don't know which beats were covered
- Daily beat plan for each salesman
- Orders and visits recorded from the field
- See who covered which outlets, and what they sold
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Loading and deliveries are planned on paper
- Van sales and route accounting: load, sell, collect, settle
- Driver app with route and proof of delivery
- Returns and short supply recorded at the door
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Collections and invoicing eat your evenings
- Outstanding and credit limit for every retailer
- A tax invoice with every order, synced to your accounts
- Overdue reminders go out on WhatsApp
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Stock is either short or stuck
- Live stock across your godowns
- Fast and slow movers by area and by brand
- Ask in plain language: "what should I reorder this week?"
Build the base for AI that grows your sales
AI can only work on data you capture. Automating your daily operations is what gives it that data.
- AutomateOrders, deliveries, invoices and payments move into one system instead of chats and spreadsheets.
- CaptureEvery order, visit, price and payment is recorded as clean data you own.
- Analyse with AIAI spots who stopped ordering, what to reorder and which payments to chase.
- Open to your AI agentsSecure APIs over your sales data let your own AI agents and tools read it and make decisions.
- Sell moreYour team and agents act on those insights every day, and every sale adds more data.
One of our clients uses APIs over their sales analytics to spot changes early and pivot fast. They grew by several crores in a single year.
Your own system vs per-user software
Our view, from building systems for distributors: most distributor software is rented per user, and owning your system works differently.
| Your own system | Typical per-user software | |
|---|---|---|
| Cost as you grow | A one-time build and branding cost, then low running cost | A per-user fee that grows with every salesman, driver and user |
| Adding users | No per-user licence fees on your own system | Every new seat or device adds to the monthly bill |
| Customisation | Shaped completely around your process, prices and schemes | You change your process to fit a standard product |
| Your business know-how | Your rules, pricing logic and history stay in a system you own | Locked in the vendor's platform; lost if you switch |
| Your customers | Customers order in your branded app and stay loyal to you | Customers see someone else's brand, or compare you with other suppliers |
| Your data | In your own cloud account if you want, under your name | On the vendor's shared platform |
| Ready for AI agents | Every order, visit, price and payment captured as clean data you own: the base AI agents need | Data spread across separate tools, hard to bring together for AI |
| Who builds and changes it | A small team working with AI agents: fast changes, focused on your business problem | A large vendor building one generic product for everyone; changes wait in a queue |
| Open APIs over your data | Secure APIs let your own AI agents and tools read your analytics and act on them | Exports and API access limited by the vendor's plan |
Per-user software can cost less for a very small team or a short trial. As your team and customers grow, owning your system usually works out better.
Simple, transparent pricing
Start on our cloud, or own the whole system in yours.
Hosted
Start fast on our cloud. Start with a trial, then pay monthly.
Monthly plan, quoted for you
- Ordering app for your customers
- Admin, sales and delivery apps
- Tax invoices and accounting sync
- Set up with your products and prices
Your own private system
Runs in your own cloud account, under your name and brand.
₹5 lakh onwardsQuoted per project
- Everything in Hosted
- Shaped around your process
- Your brand on the Play Store
- Your data never leaves your account
- No per-user licence fees
Custom software
CRMs, apps and automation built for one business: yours.
Quoted per scope
- Usually less than one employee's monthly cost
- A first version in weeks
- Built and improved in short rounds
- AI on your own data
Prices exclude taxes. See full pricing and the cost calculator.
Questions fmcg distributors ask us
Can it handle schemes, slab discounts and outlet-wise prices?
Yes. Price lists, slab discounts and buy-X-get-Y schemes are set per outlet or outlet group, and apply automatically to every order.
How soon can we start using it?
A first working version is usually ready in a few weeks. We start with ordering and billing, then add the rest in short rounds, based on what your team actually uses.
Will my staff and customers manage it?
If they can use WhatsApp, they can use this. We set it up with your products and prices, train your team, and stay close through the first weeks.
Who owns the data? Can it run on our own cloud?
You own it. Use our hosted service, or have the whole system run privately in your own AWS account, under your name.
Does it work with our accounting software and tax rules?
Yes. Every order can produce a tax invoice (GST in India, VAT in the Gulf, UK and Europe, sales tax elsewhere), and sale bills, returns and ledgers can sync to Tally or your accounting software.
Do you work with distributors outside India?
Yes. We are based in Bengaluru and work with distributors and wholesalers anywhere. The system is set up with your currency, tax rules and language, and can run in your own cloud account in your region.
Is there a per-user fee?
Not on your own private system: you pay a one-time build and branding cost, then low running costs, with no per-user licence fees as you add salesmen, drivers and customers. The hosted plan is a monthly plan quoted for your business.
What does it cost?
The hosted service is a monthly plan, quoted for your team and order volume. Your own private setup in your cloud is quoted per project (in India, from ₹5 lakh). Book a demo for a clear quote.
See it working on your kind of products
In 30 minutes we'll show you the ordering app, the sales and delivery apps, and invoicing, set up for a business like yours.